Lindsay Lohan charged with making the Ungaro label "coolest"

The starlet Lindsay Lohan, 23, named artistic adviser at Emanuel Ungaro, will make the brand "cool" and become its "mobile advertising vehicle," said Wednesday AFP CEO of the house's ready-to-wear Luxury, Mounir Moufarrige.

The starlet Lindsay Lohan, 23, named artistic adviser at Emanuel Ungaro, will make the brand "cool" and become its "mobile advertising vehicle," said Wednesday AFP CEO of the house's ready-to-wear Luxury, Mounir Moufarrige. The starlet Lindsay Lohan, 23, named artistic adviser at Emanuel Ungaro, will make the brand "cool" and become its "mobile advertising vehicle," said Wednesday AFP CEO of the house's ready-to-wear Luxury, Mounir Moufarrige. Convinced that "when attempting to reach consumers, these are the celebrities who draw attention," Mounir Moufarrige has met five celebrities including Madonna and Paris Hilton before making his choice on the young American. Some were not available, others "have not added a Viewpoint on fashion," he said. The codes of the home does not change but Lindsay Lohan will make "something younger, cooler, with an attitude that is different," he said. The label announced last week the appointment of Lindsay Lohan as artistic consultant along with the new stylist, the Spanish Estrella Archs. Both women began their collaboration with the collection of ready-to-wear for Spring / Summer 2010 must be presented in Paris October 4. These last two years, Lindsay Lohan has made the cover of many fashion magazines that have thus given a "seal of credibility," he said the businessman, that Lindsay Lohan "took his first coat at Ungaro 13. "Sales did not move" during the three seasons during which the British-Colombian designer Esteban Cortazar has designed collections for the house, he said. "We can not wait four or five years in a recession," he said. Ungaro had announced in July Esteban Cortazar ceased its cooperation with the house.